The Denim ethos:
Hardwearing, stylish and timeless

A home should be comfortable, functional and most importantly make style sense for the individuals who live there. Our style is a mix of old and new… and never over designed. An interior should evolve over time.  Our look is neither in nor out of fashion.  It’s all about being unique and creating individual spaces to suit the needs of the client.  Denim interiors often have an element of fun but still retain practicality and comfort.



Creative Director

Amelia has worked in London for 14 years as an interior stylist and designer for leading design houses and property developers, this has included Helen Green, Northacre and Geronimo Inns.  Amelia felt there was a real niche for non-identikit design.  She has never been a fan of the typical developed look of varying shades of taupe and militant symmetry.  Her love of all things reclaimed is apparent in many of the Denim projects.  It is her belief that an interior space should be alive with stories and reflect the people that live there.

Key responsibility
Overseeing projects from vision & concept through to direction & creation

Cornwall, Japanese food, running

Anything branded, parking tickets, beige


Art Consultant &
Design Manager

Charlotte has worked in the art world for 14 years, this has included Thomas Gibson Fine Art, Sotheby’s and The Little Black Gallery.  She is a regular at Art Fairs and gallery Private Views.  Photography and Contemporary Art, 1950s interiors, Marrakesh, New York architecture and street style are just a few topics that inspire her.

Key responsibility
Art sourcing & Studio co-ordinator

Pilates, statement rings, Dave Berry

Black leather, black coffee, BlackBerrys


Project Manager

Iain has worked in the pub industry for 10 years, this has included Geronimo Inns and then running his own pub Company, Sterling Inns. Iain has experience in developing pubs and understands the potential in property. He is involved in the development process from start to finish – acquiring properties, project managing the building work and keeping on budget.

Key responsibility
Project Management & Accountancy

Southampton F.C, cooking & wine

Manchester United, Sweet and Sour & Southern Comfort